V2Future | E-Commerce
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China E-Commerce Statistics

  • Revenue in the “e-Commerce” market amounts to US$376,175m in 2016.
  • Revenue is expected to show an annual growth rate (CAGR 2016-2021) of 17.4 % resulting in a market volume of US$839,540m in 2021.
  • The market’s largest segment is the segment “Fashion” with a market volume of US$125,799m in 2016.
  • User penetration is at 47.1 % in 2016 and is expected to hit 73.5 % in 2021.
  • The average revenue per user (ARPU) currently amounts to US$709.52.

Entry Strategies

  • More than a dozen multibillion-dollar players are shaping China’s e-commerce marketplaces, ranging from cross-category e-tailer to single category ones. It isn’t enough to engage with just one of these platforms, multi-channel/integrated platform strategy is always recommended. After interacting with your team, V2Future could fulfill its mission to spread your online sales to China through different steps and different platforms.

e-Commerce Market Research and Consumer Insights:

  • Online Competitive Research and Benchmarking;
  • e-Commerce Platform Screening and Selection;
  • Integrated platform Strategy Development & setup;
  • Strategy Integration of e-Commerce and Online Marketing.

Popular e-tailing platforms in China and suitable for European products

B2C Malls. By Malls it explicitly means cross category shopping platforms.



V2Future E-Commerce Service

Promotion Service

  • Baidu
  • E.QQ.COM
  • Tencent

Agent Operation

  • Shop maintenance
  • Merchandise category maintenance
  • Order management
  • customer care and services above