Alipay, the Largest Chinese e-Payment Provider, Enters the Dutch and Czech Market
Starting August 2016, Chinese tourists have been able to make payments through Alipay in the Netherlands. V2Future, the payment and marketing partner of Alipay, together with its payment institution partner Sepay, Serving merchants through its unified payment & Marketing platform 2paynow®, facilitates comfortable shopping experience for Chinese tourists and offers local merchants the new opportunity for increasing turnovers. Through 2paynow®, many well known Dutch merchants are able to accept Alipay like Gassan Diamonds, Royal Coster Diamonds, Batavia Stad Outlet, FOUR by Azzurro, Royal Diamonds Amsterdam, and many Asian restaurants etc.
Now the Czech Republic also embraced mobile payment by accepting Alipay. The 14th of Dec, Alipay, V2Future and its partner Sims Management, the first Czech merchant GastroGroup, have jointly launched the Alipay and 2paynow® services in the Czech Repulic, 19 merchants went online as the first group that supports Alipay. Formal minister of foreign affairs Jan Kohout, Economic & Commercial Counsellor of China Embassy Yongru Cheng, Head of Alipay EMEA Rita Liu and Co-founder of V2Future Nathan Fox presented the press conference. Start from Prague, it is assumed that Alipay’s footprints to cover all 16 Eastern Europe countries will be in the short future.
Co-founder of 2paynow® Nathan Fox, Head of Alipay EMEA Rita Liu and 2paynow®‘s partner Simona Svobodová
“Mobile payment have become a matter of lifestyle for more than 800 million people in China. The launch of Alipay in the Dutch market represents a great potential for further increasing the appeal of the Netherlands and income from Chinese clientele in both retail and service industry,” Tamas Fogl, CEO of Sepay, stated.
Chinese travellers currently represent the most dynamic tourist market. There are over 120 million Chinese tourists every year internationally and according to the Global Blue company, the number of Chinese visitors to Europe continues to grow. In 2015, 12.5 million Chinese tourists visited Europe and spent over 50 billion EUR. Among that over 300,000 Chinese tourists visited and spent at least one night in the Netherlands. Projections estimate the number will reach 1 million in three years.
Alipay is the biggest mobile payment provider worldwide, with over 450 million active users and 2,000,000 merchants.
Gassan Diamond has been the first in the Netherlands who accept Alipay payment
In 2016, Alipay has launched its operations in Europe with the offer of facilitating both convenient e-payments for Chinese tourists and marketing services for merchants who want to attract more Chinese consumers. “The introduction of the Alipay can help to attract new customers, ensure the needed visibility and provide the option of direct online marketing communication with Chinese visitors to the Netherlands before or during their trip,” Mario Fan, CEO of V2Future, explains, “So far, Chinese tourists had to rely on information provided by travel agencies. Now, marchants have the option of communicating with Chinese visitors directly.” Mario added.
Mobile Payments are processed secure and easy via 2paynow® app on the merchant mobile device scanning the unique and dynamic Alipay QR code from the consumers‘ smart phone.
2paynow® Unified Payment & Marketing Platform allows merchants to use smart device as POS
The Alipay application has an undoubted potential and every Chinese tourist visiting the Netherlands already has it installed in their mobile devices. Therefore, the presence of the brand and the use of the system in our market will help ensure the success of all merchants attempting to make their services and products more appealing to Chinese tourists.
“To provide an example, this payment method has recently been introduced at Munich airport shops. Alipay payments currently account for around 20% of all turnovers by Chinese combined at the airport, they are also 96% higher on average transaction value than other payment used by Chinese” Mario concluded.
Now Alipay is launching a huge global promotion campaign for Chinese New Year from 16th Jan to 5th Feb 2017, consumers will get random discount or cash reward from Alipay when they shop at all merchants who participate. There are more campaigns like this across the whole year and Alipay will nodoubt attrack more merchants who don’t want be
In Amsterdam, on 28 December 2016